If we had to define ALT, we’d say it’s about connection — creating pieces that mean something to the people who wear them.

ALT began with a simple idea: to make beautiful and sexy pieces that feel truly personal. What started with embroidered names on swimwear has evolved into a brand made for celebrating individuality and love.

We design with intention – distinctive silhouettes and prints, refined textures, and custom hardware crafted to feel on par with jewellery. Every piece is created with attention to how it fits, feels, and looks — always striving to find that perfect balance between comfort, quality, and design.

Personalization has and always will be at the heart of ALT. Those small, meaningful details that tell your story are what set our pieces apart. Because ALT isn’t just about what you wear, it’s about how it makes you feel, and the memories you create in it.

We can't wait to see you enjoying yourself in your new ALT.

With love,

Alexandra & Carlin
ALT Founders