Last updated: May 20, 2026

Personal Information We Collect

This Privacy Policy is published by ALT SWIM PTY LTD ("ALT"). When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect the following depending on how you interact with us:

• Contact details — name, address, billing address, shipping address, phone number, and email address.
• Financial information — payment card details, transaction details, and payment confirmation.
• Account information — username, password, security questions, preferences and settings.
• Transaction information — items viewed, added to cart, purchased, returned or cancelled, and past transactions.
• Communications — information included in messages you send us, such as customer support enquiries.
• Device information — device type, browser, network connection, IP address, and unique identifiers.
• Usage information — how and when you interact with or navigate the Services.

How We Collect It

• Directly from you — when you create an account, make a purchase, or contact us.
• Automatically — through cookies and similar technologies when you use our website.
• From service providers — when we engage third parties to operate parts of the Services.
• From partners or other third parties.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website. Cookies are small data files placed on your device that help us provide and improve the Services. We use the following types:

• Analytics cookies — help us understand how visitors interact with our website, including which pages are visited and how long is spent on them.
• Preference cookies — remember your settings and choices to personalise your experience.
• Advertising and targeting cookies — used to show you relevant advertising based on your browsing activity on our site and other websites.
• Cart abandonment tracking — if you have provided your phone number or email address, we may send reminders about items left in your cart.

You can control cookie settings through your browser at any time. Disabling certain cookies may affect the functionality of the Services. You may also opt out of targeted advertising as described in the Your Rights and Choices section below.

How We Use Your Personal Information

• Provide and improve the Services — to process payments, fulfil orders, manage your account, arrange shipping, facilitate returns, and personalise your experience.
• Marketing and advertising — to send promotional communications by email, SMS or post, and to show you relevant online advertising.
• Security and fraud prevention — to authenticate your account, secure payments, and detect or act on fraudulent or illegal activity.
• Customer support — to respond to your enquiries and maintain our relationship with you.
• Legal compliance — to comply with applicable law, respond to legal process, and enforce our terms and policies.

How We Share Your Personal Information

We may share your personal information in the following circumstances:

• With Shopify and service providers who support our operations — including payment processing, fulfilment, shipping, data analytics, and customer support.
• With business and marketing partners to deliver advertising relevant to you. You can opt out of targeted advertising here.
• When you direct or consent to a disclosure, such as when using social login or social media integrations.
• With affiliates or within our corporate group.
• In connection with a business transaction such as a merger, acquisition, or bankruptcy.
• To comply with legal obligations, respond to lawful requests, or protect our rights and those of our users.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be shared with Shopify and third parties in other countries to provide and improve the Services. Shopify may also use data from your interactions with our store alongside data from other merchants to provide enhanced features. In these cases, Shopify is responsible for the processing of your personal information. To learn more, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites and recommend you review their policies before providing any personal information.

Children

Our Services are not intended for children. We do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you believe a child has provided us with their information, please contact us and we will delete it. We do not knowingly sell or share the personal information of individuals under 16.

Security and Retention

We take reasonable measures to protect your personal information, but no security system is completely impenetrable. We recommend you avoid sharing sensitive information over unsecured channels. We retain your personal information for as long as necessary to maintain your account, provide the Services, comply with legal obligations, and resolve disputes.

In the event of a data breach likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches scheme.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights:

• Access — request access to the personal information we hold about you.
• Deletion — request that we delete your personal information.
• Correction — request that we correct inaccurate information.
• Portability — request a copy of your personal information in a transferable format.
• Opt out of targeted advertising — opt out of the sale or sharing of your personal information for advertising purposes. You can do so here. We also honour the Global Privacy Control signal. Learn more at globalprivacycontrol.org.
• Marketing opt-out — unsubscribe from promotional emails at any time using the link in any email we send. We may still send transactional emails about your orders.

If you reside in the UK or European Economic Area, you may also have the right to object to or restrict certain processing, and to withdraw consent where processing is based on consent.

To exercise any of these rights, contact us using the details below or visit the Shopify Privacy Portal. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request.

Complaints

If you have concerns about how we handle your personal information, contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority. For the EEA, you can find the relevant authority here.

International Transfers

We may transfer, store, and process your personal information outside the country you live in. Where transfers occur from the EEA or UK, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised version on this page and update the date above. We will provide notice as required by applicable law.

Contact

ALT SWIM PTY LTD is the data controller of your personal information. For questions about this Privacy Policy or to exercise your rights, contact us at hello@altswim.com.